Meet the Team at STANZIA S.
Hospitality professionals
Get to know the leadership team at STANZIA S.A. Our executives bring decades of combined experience to their roles as General Managers, consultants, marketing professionals and financial experts at our five hotels in Colombia and Panama.
Jorge Serrano Torres
Senior Consultant
In addition to creating multiple companies in different sectors of the economy, Jorge Serrano is a Business Administrator, specializing in Human Management, Marketing and Senior Business Management.
Over the last 25 years, he has been active in the hotel sector as a shareholder and member of the board of directors of Royal Hotels, one of the most important hotel chains in Colombia. During the last six years, under his direction as General Manager for Colombia and Ecuador, Mr. Serrano expanded the company by opening five new hotels, participating in everything from structuring, promotion and sales to hotel construction.
Carlos Márquez Bernal
Senior Consultant
After studying Economics, Marketing/ Sales Management and Senior Management, Carlos Márquez spent time working on strategic marketing campaigns for noteworthy brands including Levapan, Pavco, Suizo and Coca-Cola.
During the last eight years, as a Corporate Marketing Manager, he spearheaded the integral marketing plan of Royal Hotels in Colombia and Ecuador, including strategic alliances, advertising and rate strategies, loyalty plans, CRM, management and promotion of international reservation channels. (GDS) for Royal, Radisson, RoyalPark and La Merced brands.
In addition, from 2005 to 2009 Mr. Márquez was part of the Radisson Marketing Committee for Latin America. In 2007 and 2008, he was a member of the Board of Directors of Radisson Royal Chile.
Jorge Serrano Torres
General Manager (E)
Best Western Plus Panamá Zen Hotel
www.hotelbestwestern93.com
In addition to creating multiple companies in different sectors of the economy, Jorge Serrano is a Business Administrator, specializing in Human Management, Marketing and Senior Business Management.
Over the last 25 years, he has been active in the hotel sector as a shareholder and member of the board of directors of Royal Hotels, one of the most important hotel chains in Colombia. During the last six years, under his direction as General Manager for Colombia and Ecuador, Mr. Serrano expanded the company by opening five new hotels, participating in everything from structuring, promotion and sales to hotel construction.
Pamela Sussman
General Manager, Best Western Plus Panamá Zen Hotel
gerencia@bwpanamazenhotel.com
www.bwpanamazenhotel.com
After completing studies in Foreign Trade and International Business, Pamela Sussman has spent 12 years in the hospitality sector. She began her career as a food and beverage assistant before progressing to Event Coordinator, Director of Marketing and Sales and Director of Food and Beverage for hotels brands including Howard Johnson, Four Points by Sheraton and Novotel (the latter of which she helped to open).
Ms. Sussman has also completed several courses and obtained certificates focused on leadership, customer service, sales, coaching, marketing and neurolinguistic programming, administrative skills, Facebook marketing and more.
Aimer Falla
General Manager, Best Western Plus Santa Marta Hotel
gerencia@bwsantamartahotel.com
www.bwsantamartahotel.com
Aimer Falla received a degree in Business Administration with an emphasis on Hospitality and Tourism from the Pedagogical and Technological University of Colombia. His skillset has been enriched with studies in human talent management, marketing and sales management, customer service, management and organization of events, among others.
Mr. Falla’s journey in the hotel industry began in the GHL chain, where in addition to gaining experience in food and beverage quality control, hotel operation, commercial and sales relations, organization of receptions and corporate events, he distinguished himself for his high sense of responsibility, dynamism and creativity. He has complemented these qualities with a strong sense of discipline and determination in making decisions.
In 2018, together with his team, Mr. Falla opened the Best Western Duitama Hotel, a hotel that meets the highest quality standards in its category.
Martha Alfonso
General Manager, Best Western Duitama Hotel
gerencia@bwduitamanivarihotel.com
www.bwduitamanivarihotel.com
A technologist in hotel and tourism administration, Andrea Galvis graduated from Sena - Centro Nacional de Hoteleria y Turismo; she has worked for 12 years in different areas of hotel operation and services.
For three years she participated in the brand development and expansion of the Juan Valdez Coffee Shops in the administrative division, providing training in quality, service and product processes.
Later, Ms. Galvis joined the LTY Suites & Resort hotel chain where her strong performance, leadership skills and commitment led her to occupy different positions within the organization, culminating as Manager of the Tivoly Suites Hotel.
She is certified in labor competencies for the standards NTS 001, NTS 002, NTS 003 of the Ministry of Industry and Tourism.
Ana Carolina Piñeros
General Manager, Best Western Puerto Gaitán Hotel
gerencia@bwpuertogaitan.com
www.bwpuertogaitan.com
Jorge Romero earned a degree in Business Administration from the Universidad del Magdalena, and a specialization in Strategic Business Management from the Universidad Sergio Arboleda. With extensive experience in the hotel sector in administrative and operational areas, Mr. Romero is passionate about leadership and management of work teams aimed at achieving set objectives.
In his career in the hotel sector, he has grown rapidly into the role of management, starting at Hoteles Estelar and the Hotel Operator OXO, where he contributed his knowledge on hotel positioning via oversight of accommodation departments.
As General Manager of the Best Western Puerto Gaitán Hotel, Mr. Romero is dedicated to making the property a premier corporate and vacation hotel in the region; this will, in turn, contribute to the development of Puerto Gaitán Meta as a quality tourist destination for national and foreign visitors.
Valeria Rubbini
Marketing and Sales Director
Catalina Muñoz studied Social Communications and Journalism at the Externado de Colombia University with a specialization in Hospitality from the same university; she is an expert in digital marketing, customer service and public relations.
Ms. Muñoz has been part of the marketing and sales teams of national and international chains, starting her career in the hotel industry at Hoteles Royal as a sales executive and rising to the level of Commercial Director at Metrotel Royal Park. She has held the position of Marketing and Sales Director at Sheraton Bogotá Hotel, Hyatt Centric Guatemala City and 101 Park House Hotel.
Erika Avila
Financial Director
Mauricio Rodriguez earned a degree in Public Accounting from the Universidad Libre of Bogotá. He began his career for internationally recognized companies such as Sancho BBDO, an advertising agency. Mr. Rodriguez completed a specialization in Statutory Audit and External Auditing at his alma mater; he then entered the hotel industry as Controller of Best Western Plus 93 Park Hotel, eventually becoming the Comptroller General of the company. He is responsible for accounting and financial support, both for properties in operation and for new hotel openings.
Julexy Hernández
Operation Coordinator
Julexy Hernández studied Marketing and Advertising at the University of Santander, augmented by coursework in advertising writing, agile Scrum methodologies and quality management.
Ms. Hernández has 13 years of experience in negotiation, project management and quality management systems. She began her career at the Marval construction company in the Purchasing division, where she strengthened her skills as a negotiator in sectors including education at the Anglo American School, hydrocarbons and finally, the hotel sector. She oversees and carries out negotiations for the STANZIA S.A chain, prioritizing common benefit and process optimization.
Laura Becerra Falla
e-Commerce and Digital Marketing Coordinator
Laura Becerra is a marketing and advertising professional who studied Hotel Management Technology at the Universidad Politécnico GranColombiano. She offers eight years of experience in the areas of digital marketing, e-Commerce, online reputation, big data, social networks and digital content. Ms. Becerra has worked in hotel chains including Hoteles Estelar and STANZIA S.A in the development of digital projects, market analysis and the creation of strategies to improve online sales.